It's simple for sure, but don't call it plain. A well-spaced starting point gives this design from Rocketday a chance to show off the photography that really makes it shine. Even without images, though, gorgeous colors and ample whitespace really hold things together and give it a fabulous sense of read-ability. I really loved the great separation between articles; they flow from one to the next really well but the lines separating them making them distinct and individual. All in all a great job.
