If you’ve been trekking along with us in our Site Testing 101 series, you’re already familiar with the difference between A/B and multivariate testing (opens in new window if you haven’t read the article and would like to get up to speed). Today’s installment looks at choosing the appropriate testing method for your experiment.
A/B Split [...]
Author:Linda Bustos
Optimization Testing 101: Part 3 – Choosing Between A/B or Multivariate Test Design
